If any of this sounds familiar, this is for you.
- You know SOPs matter — you’ve tried building them before, but never finished
- You’re not sure what to document — where do you even start? What’s essential?
- You don’t have time to figure it out alone — your schedule is packed, and this keeps getting pushed back
- You want it done right — not just documents in a folder, but a system your team can actually use in the field
- You need accountability — without structure and deadlines, this project will never happen
Led by a contractor who’s been there
Jon Engquist
Founder, Subtrak
I’m Jon Engquist, founder of Subtrak and a third-generation roofing contractor with 20+ years in the field.
I know what it’s like to:
- Have experience trapped in people’s heads
- Know your team has potential, but lacks the structure to truly shine
- Feel like you could scale — if you just had the right systems in place
Creating SOPs was the turning point for my business. It helped us train faster, set clear standards, and build a company that could operate without me in every decision.
But I didn’t figure it out alone. I had coaches, mentors, and a whole lot of trial and error.
The 90-Day Playbook Build is the structured shortcut I wish I had earlier.
Together, we’ll follow the exact process that worked for me — customized for your trade and your team — to build the operating playbook that unlocks the business you know you’re capable of building.
We lead the build while you run your business
Build momentum and stay accountable
What you walk away with after 90 days:
Not a document sitting in Google Drive. Not a generic framework. A complete, field-ready operating playbook built inside Subtrak.
- A customized SOP playbook covering every department—project management, field ops, safety, admin, training, and more
- Field-ready access — Crews pull up SOPs via QR codes on-site, instantly
- A trained team — Your leaders know how to use it, update it, and enforce it
- Clear accountability — Track training, acknowledgments, and completion
- A business that doesn’t depend on you — Clear standards, faster onboarding, fewer repeated mistakes. You can finally step back.
This Is Not for Everyone
This is not for contractors who just want templates.
It’s for owners who are serious about building a company that runs on systems — not memory.
This is not for contractors who just want templates.
It’s for owners who are serious about building a company that runs on systems — not memory.
Here’s why:
This is a done-with-you engagement where I personally work with your team to build your playbook.
Because of the high-touch nature of this program, we limit our attention to 5 contractors per quarter.
If you’re serious about finally getting your SOPs built—and built right—don’t wait. Spots fill fast.
Frequently Asked Questions
Who is this for?
The 90-Day Playbook Build is designed for homebuilders, general contractors, and trade contractors with 5 or more employees and roughly $3M or more in annual revenue. It’s the best fit for owners who want their team involved in building the system — not just handed something from the top down.
What's the time commitment?
The kickoff session runs 90 minutes. After that, we meet weekly for 11 weeks in focused 1-hour sessions. Outside of meetings, team members responsible for documenting their departments should expect to spend roughly an hour or two per week. Most of the heavy lifting happens inside those weekly sessions.
Who should be in the meetings?
Your leadership team and anyone responsible for a department. If they own a process, they should be in the room.
What does the playbook look like when it's done?
This is not a PDF collecting dust on your server. Your entire playbook is built and installed inside Subtrak — organized, searchable, and accessible from the field. Your team is trained on how to use it, update it, and stay accountable to it.
What if we already have some SOPs written?
Great — you’re ahead of the curve. We’ll incorporate what you already have, get it organized inside Subtrak, and build from there. Less work, faster start.
What's the investment?
Pricing is based on your company size. Most contractors find it’s a fraction of what they’d spend on an outside operations consultant — and a lot less than the cost of one bad hire. Book a free consultation and we’ll put together the right plan for your team.
How is this different from hiring an operations consultant?
Consultants often deliver a generic framework and leave. This program is built with your team, customized to the way you actually do business, and installed in software they’ll actually use every day. You’re not just getting a deliverable — you’re building a system.
You’ve thought about building SOPs for a while. Maybe you’ve even started and stopped a few times.
Here’s the truth: it’s not going to happen on its own.
Without structure, guidance, and accountability, this project will keep getting pushed to “next quarter.”
The 90-Day Playbook Build gives you all three.
In 12 weeks, you’ll have a complete, field-ready playbook your team is actually using.
Stop waiting for the perfect moment. Start building the business you know it can be.
Get Started with the 90-Day Playbook Build
Fill out the form below and we’ll be in touch to schedule your free consultation.
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