Lead Qualification Process for Carpentry
This Lead Qualification Process supports carpentry contractors by creating a clear path to evaluate prospective projects. It includes gathering information about project type, material preferences, budget, and timeline to determine fit. By documenting and standardizing these steps, carpenters avoid chasing unprofitable jobs and focus their energy on the right clients. The process improves communication with homeowners and builders, setting realistic expectations from the first contact. For growing carpentry businesses, this system boosts sales efficiency, increases close rates, and strengthens long-term client trust. With consistent lead evaluation in place, carpenters can grow strategically while protecting profitability and quality standards.
Receive initial inquiry or lead
Record lead information in CRM or lead tracking system
Conduct preliminary review of project type and location
Assess alignment with service area and trade scope
Evaluate project timeline and potential scheduling fit
Contact lead to gather more project details
Ask qualifying questions (e.g., budget, decision timeline, permitting status)
Determine lead source and referral origin
Score or rank lead based on pre-set qualification criteria
Decide whether to pursue, nurture, or decline the lead
Assign qualified lead to sales or estimating team
Schedule site visit or consultation if moving forward
Archive or categorize unqualified leads for future reference
Track outcome for continuous improvement in lead evaluation
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