SOP Templates > HVAC > Sales > Client Communication & Sales Follow-Up

Client Communication & Sales Follow-Up for HVAC

The Client Communication & Sales Follow-up process supports HVAC contractors by standardizing how sales teams stay engaged with prospects. It includes scheduled calls, follow-up emails, and updates to ensure clients receive consistent communication from initial inquiry through final proposal. By using this system, HVAC companies reduce lost opportunities, improve response times, and present a professional image. The process also helps sales staff stay accountable and organized by documenting client interactions. Clients benefit from timely communication, while contractors gain stronger conversion rates and improved client satisfaction. With this process in place, HVAC contractors can close more deals and maintain steady growth.

Log all client contact details in CRM or tracking system

Set follow-up reminders based on proposal or meeting dates

Send initial follow-up within a few days of proposal delivery

Answer any questions the client has about scope or pricing

Address common objections (budget, timing, permits, etc.)

Provide updated or revised proposal if requested

Send friendly check-ins if no response after a set period

Offer to schedule a call or site visit to move things forward

Share relevant project photos, testimonials, or references

Track each communication and client response

Flag leads that need long-term nurturing or re-engagement later

Update proposal status (won, lost, pending)

Transition won jobs to project onboarding or contract signing

Review communication notes for future improvement